Have spent some time this morning talking to people about the benefits of active rain VS. Ubertor.

It seems that generating content is preferable to doing so for a 3rd party's site and then back linking it to your site. I'm reaching a point in this SEO racket that I'm actually required to pay attention! I can also see how all these 'internet marketing' spammers who follw me on Twitter exist... SEO takes time and effort! Eeek! 

Spent some time on the phone with SJagger and am convinced that this is the way to go.

Am looking forward to some exciting developments coming soon... no time like the present to make the changes required to stay ahead of the pack!